Art. 50 AI Act · applicable since 2 August 2026
AI transparency pack
Since 2 August 2026, any company whose chatbots, generated content or deepfakes reach the EU market must tell people that they are interacting with an AI, or that a piece of content was generated by AI (Art. 50 of the AI Act; the application date was maintained by the “Digital Omnibus” revision). Generate your ready-to-paste notices here, in your customers' languages, then have them checked by your legal adviser: this is not legal advice. Possible penalties: up to EUR 15 million or 3 % of worldwide turnover (Art. 99(4)). The only change brought by the omnibus: machine-readable marking of content (Art. 50(2)) for systems placed on the market before 2 August has a transition until 2 December 2026.
Chatbot / conversational assistant
To be shown at the start of the conversation (chatbot window), visibly, before the first exchange.
Basis: AI Act Art. 50(1) · deadline 2 August 2026
You are chatting with an AI-based virtual assistant operated by our company. Replies are generated automatically and may contain errors. To speak with a person, type “advisor” at any time.
AI-generated content (published text, images, audio, video)
To be placed on or immediately next to the published content (caption, footnote, metadata). For a published information text: notice mandatory, unless human review with editorial responsibility assumed.
Basis: AI Act Art. 50(2) and 50(4) · deadline 2 August 2026 (earlier generative systems: machine-readable marking by 2 December 2026 at the latest)
This content was generated or assisted by artificial intelligence and published under the responsibility of our company.
Beyond the notices: the 2 August checklist
- Inventory your AI touchpoints with the public (chatbot, published content, campaigns); the AI system register is the starting point. (Art. 50 + Art. 26)
- Check with your generative tool providers that machine-readable marking of content is switched on (the provider's obligation, but your reputation depends on it). (Art. 50(2))
- Document the human review of published information texts if you rely on the exemption from the notice (editorial responsibility assumed). (Art. 50(4))
- Train the people who publish content in these rules (this also advances your AI literacy obligation). (Art. 4)
- Add the mention of AI use to your privacy policy (FADP transparency, applicable in Switzerland regardless of the AI Act). (FADP Art. 19)
Legal version 2026-08-27. The generated texts are templates for informing people under Art. 50 of the AI Act and Art. 19 FADP: adapt them to your context and have them checked before publication.